adidas are celebrating the start of the 2013/14 Chelsea house set by establishing a new campaign: aItas Blue, What Else Mattersa. The campaign aims to encourage supporters to go aall ina and purchase the new 2013/14 Chelsea house package before seeing it. adidas have created a hero film presenting Chelseaas greatest stars and iconic imagery that may adorn the club for the forthcoming season. The artwork and picture illustrate the responsibility and the programs that the players will got for the membership. The strategy is based of the fact that Chelsea is not just a football club, not just a group, but something deeper and mental. The film features Juan Mata, David Luiz, H Cahill and club leader David Terry. Each person spent two hours on set to generate this impressive piece of image and film showcasing their love, interest and responsibility to the membership. View the aItas Blue, What Else Mattersa hero film: Mark Luiz said: aI have really enjoyed being element of this morning, I'd do something for this club and to show my enthusiasm for being fully a Blue means anything to me.a Juan Mata said: aThe blue is to belong to this club, as a player and a supporter.a Petr Cech said: aI can say that painted in blue, It shows how blue I can be, Chelsea is really a enormous section of my life and Chelsea Football Club has become like my 2nd family.a The strategy launches today (April 5th, 2013) and Chelsea supporters will be able to examine the imagery through the Stamford Bridge as Chelsea undertake Sunderland this Sunday. The 2013/14 Chelsea house system will soon be presented on the future days. If you wish to pre-order and show you are aall ina for Chelsea, visit chelseafc.com/allin.
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